Appleby Fiduciary Business has launched its new brand and identity, Estera, following the successful management buyout from the Appleby Group in December 2015.
With a 350-strong team across ten jurisdictions, Estera delivers customised fiduciary and administration services to its client base of global corporations, private companies, high-net-worth individuals and investment funds.
Estera will continue to be led by Chief Executive Officer Farah Ballands, supported by the existing management team.
On the rebrand, Ballands commented: "We are delighted and proud to launch Estera and have the opportunity to build on the strong heritage and culture that we have developed over the past 25 years. Our rebrand presents a significant opportunity to build on the strong reputation we have already achieved in the Channel Islands."
The name Estera was inspired by an internal staff competition.
Estera’s newly launched website can be seen at www.estera.com