Dominion Corporate Group re-brands as Crestbridge as it positions itself strongly for future growth

Posted: 10/06/2013

Graeme McArthur-Crestbridge
A financial services firm with offices in Jersey and Luxembourg has unveiled a new name having undergone a comprehensive re-brand, as it positions itself strongly for future growth.

Crestbridge (previously known as Dominion Corporate Group “DCG”) operates from offices in Jersey and Luxembourg and specialises in providing administration and management services to institutions, corporate clients and fund managers.

In order to support projected growth across its capital markets, corporate, funds, real estate and third party management company service areas, the firm identified that a strong new brand would be a key element in ensuring long-term success in international markets and across its range of service areas.

The new name, ‘Crestbridge', was chosen to reflect the firm's core brand philosophy, to “deliver peace of mind”, with ‘Crest' alluding to the highest possible standards, and ‘bridge' referring to the emphasis the firm places on connecting with clients.

With its 15 year pedigree in financial services, Crestbridge administers over US$50 billion of assets across multi-jurisdictional structures. It supports a broad range of blue chip corporate clients, including FTSE 100 companies, major institutions, banks, pension funds, private equity and venture capital firms.

Graeme McArthur (pictured), Crestbridge Chief Executive, said:

“The firm is evolving and to support that and affirm our place clearly in the market, this was the right time to take a good look at our brand and consider how that could be developed to support our business growth. The driver behind the change in name was to convey our focus on delivering peace of mind to clients and we really do believe that this new focused identity achieves that and sets us apart from anyone else in the market.”

“This is not simply a name change – Crestbridge has an exciting strategy for growth, both in the current markets that we serve and in new sectors and jurisdictions. This project is one of the most significant events in our history and will benefit the business on many levels – in demonstrating our professionalism and technical competences, allowing us to continue to attract the best quality people, positively differentiating us from our competitors and, most importantly, in accessing new business.”


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