Guernsey communications agency Black Vanilla has launched BV Bulb, a dedicated PR and marketing service for start-ups and small businesses.
BV Bulb offers three packages: Set-Up, Step-Up and Train-Up. Bulb Set-Up is for those at the start of their business journey who need to develop their brand, key messages and digital channels. Black Vanilla is collaborating with Rachael Cumberland-Dodd of Feed Marketing to develop clients' brand stories.
Bulb Step-Up, a low-cost retainer, is for businesses that have already launched but want to take their communications strategy and outcomes to the next level to drive growth.
Bulb Train-Up is for clients who may not be in the position to commit to a retainer but would like to improve their social media impact through training.
Alisha Smith, Account Manager at Black Vanilla, who is leading the BV Bulb offering, commented: "We have worked with organisations of all sizes and sectors and have poured that knowhow into these new fixed-cost packages.
"Budding entrepreneurs and small businesses are responding to opportunities presented by technological change and shifts in consumer behaviour triggered by the pandemic.
"It is critical that these businesses establish the proper foundations to clearly and consistently communicate why their brand is different. Get that right and a new business will be on the road to success."
Pictured: Rachael Cumberland-Dodd (left) and Alisha Smith