Partner and Director Promotions at PwC CI

Posted: 03/07/2013

John Luff-PwC Channel Islands
Recognising continued growth opportunities, PwC Channel Islands has announced Partner and Director appointments within its Guernsey leadership team.

John Luff (pictured) has been admitted as a Partner, while Adrian Peacegood and Libby Spruce have been promoted to Directors. This enables the professional services firm to further galvanise its leadership team in order to continue to provide high quality audit, advisory and tax support to clients across the Channel Islands.

John Luff trained with the firm in Guernsey, having moved from the UK in 1996 where he was a Senior Buyer with a major automotive manufacturer. He has developed unique skills in servicing a broad range of financial services relationships, within the alternative asset management, insurance, fiduciary and banking sectors. John spent some time in industry as the CFO of a private equity administration business before returning to PwC as a director in 2008, where he led the development and integration of the firm's private equity offering across the audit, advisory and tax areas. His industry insights have given him a valuable capacity to understand client approaches to strategic planning and addressing current challenges, and to identify risks and opportunities for clients particularly in the UK and Nordic regions. Educated in the UK at the University of Keele, outside of work John is a keen cricketer and gardener. He is married to Joanne and has two children, Leyla and Jake.

With a primary focus on providing core assurance services, Adrian Peacegood has built up a wealth of knowledge and experience across the financial services sector. As the primary Channel Islands captive insurance contact within the PwC network, he is also a key ambassador for Guernsey captives on the PwC UK Captive Strategy Group and provides specific local advice on Global PwC insurance projects.

Having gained a degree from Bournemouth University, Adrian joined PwC in 1999. In 2005 he moved to Toronto to undertake a secondment at PwC Canada. Working within the Insurance and Investment Management Group, Adrian returned to the Channel Islands in 2007 as a Senior Manager, helping clients within the alternative asset management, private banking and captive insurance sectors. An Old Elizabethan, Adrian regularly plays for the island hockey team - a passion he shares with his wife, Joanne, with whom he has two daughters, Amy and Jessica.

Having been on secondment at PwC Australia, Libby Spruce will shortly return home to Guernsey. Joining PwC in 2000, Libby spent a number of years working across different sectors of the financial services industry before specialising in asset management. In 2010, Libby transferred to PwC Sydney, where she worked closely with high profile listed real estate groups and asset managers, advising them on regulatory and financial reporting matters as well as helping them through complex structuring issues.

While in Sydney, she also pursued her interest in workplace diversity and inclusion, co-founding the firm's Diversity and Inclusion Council, raising awareness of the importance of harnessing people's potential through embracing diversity - something she aims to continue working on in the Channel Islands. Having enjoyed travelling around Australia and the Pacific region, Libby returns to Guernsey with her fiancé Alex and new-born baby Maxwell.

Brendan McMahon, Senior Partner, PwC Channel Islands, said:

“I'm delighted to be able to recognise John, Adrian and Libby's specialist knowledge, commitment and contribution to PwC – both in the Channel Islands and further afield – through these senior promotions. John's sector expertise continues to add real strength to our alternative asset management leadership team, particularly ahead of the introduction of the AIFM Directive. In addition, Adrian and Libby's global experience will prove invaluable in supporting clients, at a time when the local financial services industry is facing significant market and regulatory challenges.

“By drawing on their combined strengths, knowledge and international contacts , all three will play a vital role in identifying opportunities and threats for the financial services sector locally, bringing the best of the PwC network to clients to provide innovative solutions and ensure they remain competitive, and help re-enforce the Channel Islands as exemplars of global best practice.”

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