HSBC has appointed Christine Yew (pictured right) to the role of Chief Operating Officer and Christina Liciaga (pictured below) as Head of Customer and Products in the Wealth and Personal Banking business.
The appointments, which include responsibility for the Channel Islands, Isle of Man and Europe, mark a growth period for HSBC in the Channel Islands, with the Jersey office becoming the bank’s new global wealth hub.
In her new role, Christine Yew will focus on HSBC employees, as well as operational risk and strategic digital transformation for the bank.
She has spent seven years with HSBC and has experience in global, regional and country roles, including Head of Cost Management UK & Europe, Europe Regional Lead for International Markets and Head of Business Management for EMEA.
Prior to this, she worked at Barclays and Citi in Europe and the US.
Christina’s role as Head of Customer and Products will define the wealth and personal banking product and customer engagement strategy.
Since joining the bank in 2009, she has held several roles at global, regional and country level in Latin America, Asia and the UK.
Prior to joining HSBC, Christina built and sold two digital businesses and was a strategic consultant.