IQ-EQ has recruited Briony Sun as a dedicated Chinese Family Office Executive, based in Jersey.
The investor services group is aiming to optimise its services for Chinese high-net-worth families living in or planning to relocate to the UK, particularly London, and those looking to establish a Jersey trust.
Briony will be part of the firm’s Private Wealth team in Jersey but will also work with the UK team and IQ-EQ’s lifestyle and property management business based in Mayfair, London.
She will be responsible for promoting IQ-EQ’s family office services to Chinese-speaking clients, in particular those originally from Hong Kong and the Chinese mainland.
With a background in teaching and business development, Briony founded Jersey’s first Chinese school in 2016, focused on understanding the nuances of Chinese business culture and communications as well as the language itself.
Building on her experience as a business development and client coordinator at Bedell Cristin, Briony has provided a broad spectrum of support to clients, ranging from translating and interpreting to advising on presentations, Chinese social media and developing business networks.