Features & Commentary Archive

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April  2019  (3)

  • How to... Brainstorm

    BL60_How toWhat is it? The invention of brainstorming has been attributed to US ad man Alex Faickney Osborn, one of the founders of the agency BBDO. In 1953, he originated a process called ‘organised ideation’ to produce new ideas in the agency, and the participants quickly began referring to it as...     [read more]

    By Alexander Garrett on  8 April 2019 
  • The pros and cons of virtual teams

    BL61_remoteIt’s not uncommon today for people to work in teams that they never meet in person. but Behind the perceived benefits, employers need to mitigate the potential downsides of remote working Improvements in technology mean it’s feasible for people to move to another continent and still wor...     [read more]

    By David Burrows on  4 April 2019 
  • What's in a name?

    BL61_NamesThe corporate world has witnessed an explosion of unusual job titles in recent times, thanks to the increasing complexity of organisations and the influence of technology. Whatever the name, though, collaboration is key to getting the job done  Alfred Sloan, celebrated President, Chairman and ...     [read more]

    By Alexander Garrett on  1 April 2019 

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