VisitGuernsey launches new brand

Posted: 08/11/2019

Islands of Guernsey imageFollowing a review of Guernsey’s tourism offering, positioning and target segments, VisitGuernsey has unveiled a new brand and identity: The Islands of Guernsey.

Developed to help boost awareness of the bailiwick – which incorporates sister islands Alderney, Sark, Herm and Lihou – and put greater emphasis on the five-island visitor experience, The Islands of Guernsey forms part of VisitGuernsey’s aim to help increase overnight tourist numbers and reach new audiences. 

The new brand is also designed to capitalise on Guernsey’s evolving product offering in response to increasing competition from UK domestic and short-haul destinations.

As part of its brand review work, VisitGuernsey carried out focus groups, stakeholder research and visitor surveys, which identified Guernsey’s five-island offering as one of the destination’s main attractions. 

The rollout of the brand includes a new logo, consumer and trade websites, new imagery and updated brand values, supported by TV and national press advertising, digital activity and social media campaigns. 

Mike Hopkins, Director of Marketing and Tourism at VisitGuernsey, said: “The Islands of Guernsey gives us a new identity in a crowded marketplace and aims to set apart Guernsey’s unique island offering from increasing competition.”


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