Channel Islands retailer SandpiperCI has reached a franchise and wholesale supply agreement with UK supermarket chain Morrisons.
Under the new partnership, most of Sandpiper’s Channel Island mini-supermarkets will be rebranded as Morrisons Daily stores. The stores will be supplied with Morrisons own-brand products, alongside other popular branded products.
Morrisons will also supply Sandpiper with its recently revived Safeway-branded products, as well as branded products for Sandpiper’s other fascia stores.
Sandpiper CEO Tony O’Neill commented: “This is a significant step-change for our food retail operation. It will be good news for local consumers – Morrisons' scale will help us to save on our operating costs, which we can pass on to our customers by lowering food prices as each store is converted.”
The 12-month store conversion programme will commence in late spring and is expected to create 100 jobs as the business grows.