Oi names new Head of Digital

Posted: 12/10/2020

Pierre Le Page_Oi_oct20Guernsey marketing agency Oi has appointed Pierre Le Page as Head of Digital.

Pierre was previously Digital Performance Manager at Specsavers on the island, responsible for optimising campaign performance across all Specsavers business lines. 

He helped develop new digital advertising formats using more automation, working with agency partners to drive down customer acquisition spends. 

Pierre was also part of a small team overseeing the transition of the business to its e-commerce offering using various paid media channels to drive online sales for Specsavers prescription contact lenses and glasses. 

A Google-certified analyst and paid media specialist, Pierre is a specialist at digital campaign delivery, optimisation and analysis. 

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