Guernsey Finance, the promotional agency for the island’s finance industry, has launched a new corporate brand and logo to promote the jurisdiction overseas.
The new brand – WE ARE GUERNSEY – will replace the Guernsey International Finance Centre brand that has been used since 2007.
Its logo incorporates five joined-up chain links, based on the G in Guernsey, representing each pillar of Guernsey’s finance industry.
To coincide with the launch of the brand, Guernsey Finance’s website has relaunched as www.weareguernsey.com. The site will continue to cover all industry news from Guernsey, including events hosted and attended by the company, and act as a source of information on Guernsey service providers and the island’s wider financial services offering.
Guernsey Finance Chief Executive Dominic Wheatley said: "We wanted to move towards a brand that better reflects the wider Guernsey offering. We believe the new brand represents Guernsey’s core financial sectors, and recognises the supporting role that organisations such as Locate Guernsey and the Guernsey Registry fulfil in relation to our industry."