Ambassador Ido Aharoni, founder of Brand Israel and former Consul-General in New York, is to give the keynote speech at this year’s Institute of Directors (IoD) Jersey Annual Debate.
Ambassador Aharoni (pictured), who served as Israel's Consul-General for six years, oversaw Israel’s largest diplomatic mission worldwide. A recognised expert on country positioning and branding, he will discuss how Israel has identified and leveraged its brand identity and explore the importance of countries articulating their own brand in order to steer a safe course in the future.
This year’s IoD Jersey Annual Debate – entitled Future-Proofing Jersey – will explore whether Jersey has the right leadership, brand, systems and expertise required to steer a safe course and ensure a successful future for local businesses and residents.
As well as Ambassador Aharoni’s keynote speech, the Debate will include two panel discussions exploring how mega trends are likely to shape the environment in which Jersey’s public and private sectors exist.
Under the guidance of moderator and news broadcaster Alastair Stewart, the panel sessions will also examine Jersey’s commitment to innovation, internal threats, the island’s use of resources, competition from other jurisdictions and the impact of international security.
The IoD Jersey Annual Debate takes place on Thursday 15 September at the Royal Jersey Agricultural & Horticultural Society from 5.30pm – 10.30pm. It is open to IoD members and non-members.
Places and tables of 12 can be booked at £85 per person, including a supper, through www.iod.je